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Filtering by: Subject Clothing and dress -- Purchasing Degree Field Apparel, Interiors, and Merchandising Subject Clothing and dress -- Labeling

The effect of Crafted with Pride in the USA cues on evaluations of sweaters made in the USA a developed country, and a developing country

Creator:

Surerus, Jo Anne M.

Abstract:

The present study examined the influence of Crafted With Pride in the USA stimuli and country of origin on consumers' attitudes toward and evaluations of clothing. The sample consisted of 112 female college students enrolled in one of three courses in the College of Home Economics, Spring term, 1988. A...

Resource Type:

Masters Thesis

Full Text:

sweaters, men's woven dress shirts, knit shirts, trousers, and men's tailored clothing face severe pen