Index Catalog // ScholarsArchive@OSU

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Creator:: Yeh, Chun-Lan
Abstract:: According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Resource Type:: Masters Thesis
Full Text:: Master of Science in Design and Human Environment presented on December 02. 2005. Title: Clothing

Effects of socioeconomic status on hijab style preferences in urban Iranian women

Creator:: Fakhraie, L. Fatemeh
Abstract:: There is very little research on Iranian women’s style preferences. Because of Islamophobia in the media and tensions between the U.S. and Iran, many Iranian women are portrayed as part of a large, vague bloc of Muslim women who are considered to be outside of fashion and wear shapeless black...
Resource Type:: Masters Thesis
Full Text:: mandated to wear some form of hijab (clothing that covers the hair and bodily curves). Since most humans

Consumer clothing inventory management

Creator:: Cluver, Brigitte Gaal
Abstract:: The primary objective of the present research, which investigated consumer behavior regarding the storage of clothing items no longer worn, was to develop a model that describes and explains the process of consumer clothing inventory management. Data were collected via in-depth interviews of twenty-two adult female and male informants. Guided...
Resource Type:: Dissertation
Full Text:: model that describes and explains the process of consumer clothing inventory management. Data were

Sustainable apparel consumption : scale development and validation

Creator:: Zhang, Ruirui
Abstract:: he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
Resource Type:: Dissertation
Full Text:: environmental cost associated with the product and the consideration of alternatives to purchasing a product

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Creator:: Smith, Caroline M.
Abstract:: Clothing is wrought with symbolism. Each day when outfits are selected and worn, messages are being sent and received, categorizing the wearer. The self and the many different roles that it plays in society are important factors in determining a personal appearance. We try to reflect our internal concept of...
Resource Type:: Masters Thesis
Full Text:: : Comparison of the Meaning of Clothing Intended by the Wearer and Perceived by Others. Abstract

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: (which led to an increased approach response and decreased perceived risk) to the clothing displayed in

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: their experience, and to affect the purchasing decisions of their families and friends. 20

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: Setting and Background Music on Consumers’ Mental Imagery, Arousal Response, Attitude, and Approach

Appearance management, dress, and personality

Creator:: Johnson, Tricia Widner
Abstract:: The purpose of this study was to investigate the relationships among appearance management, dress, and personality. Eight hypotheses were developed that proposed relationships among five personality factors, three appearance management variables, and style of dress. Respondents were 277 undergraduate student subjects enrolled at Oregon State University. Subjects completed two questionnaires:...
Resource Type:: Dissertation

Constructing identities : analyzing dress, appearance, and mental illness in Wilkie Collins' The Woman in White

Creator:: Haas, Rachael E.
Abstract:: The purpose of this study was to determine how the popular writer Wilkie Collins used dress and appearance to bring to light concerns about mental illness in his 1859-60 sensation novel The Woman in White. The method of narrative analysis was used to complete this study. Data sheets were developed...
Resource Type:: Masters Thesis
Full Text:: Constructing Identities: Analyzing Dress, Appearance, and

ScholarsArchive@OSU

Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

Effects of socioeconomic status on hijab style preferences in urban Iranian women

Consumer clothing inventory management

Sustainable apparel consumption : scale development and validation

The projection of self versus perception of self : comparison of the meaning of clothing intended by the wearer and perceived by others

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Appearance management, dress, and personality

Constructing identities : analyzing dress, appearance, and mental illness in Wilkie Collins' The Woman in White

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