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Filtering by: Creator Dunham, Sarah E. Degree Field Design and Human Environment

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:

Fister, Sarah E.

Abstract:

The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...

Resource Type:

Masters Thesis

Full Text:

Sarah E. Fister for the degree of Master of Science in Design and Human Environment presented on