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  • Online product presentation and perceived trustworthiness : the moderating role of gender

    Creator:
    Marshall, Kerianne
    Abstract:
    E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
    Resource Type:
    Masters Thesis
    Full Text:
    an interaction; the second is personal harm as a possible outcome of the interaction, and finally a

  • Building brand equity for unfamiliar Asian brands' entry into global markets

    Creator:
    Song, Sarah Sungsook
    Abstract:
    The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
    Resource Type:
    Dissertation
    Full Text:
    brick-and-mortar store, mail order catalogue, or direct personal communications (eMarketer, 2012

  • The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

    Creator:
    Jai, Tun-Min
    Abstract:
    The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
    Resource Type:
    Dissertation
    Full Text:
    study examined if personal factors such as innovativeness, consumer commitment, and general privacy

  • Understanding historical events through dress and costume displays in Titanic museum attractions

    Creator:
    Reeves-DeArmond, Genna F.
    Abstract:
    The sinking of the RMS Titanic has achieved a difficult feat – it has remained culturally relevant. The dedication of the general public to understanding Titanic is evident in many avenues of popular and consumer culture. For those individuals who did not get enough of the 1997 Titanic movie, there...
    Resource Type:
    Dissertation
    Full Text:
    personal connection with an iconic character in the context of that event. Four permanent Titanic

  • Internal and external trigger cues of impulse buying online

    Creator:
    Burnett, Sandy E.
    Abstract:
    Online shopping is one of the fastest growing forms of shopping with sales reaching $141.4 billion in 2004 (Shop.org, 2005). With the tremendous growth of online retailing, and the prevalence of impulse buying today, this study's purpose was to investigate the internal and external factors of impulse buying in an...
    Resource Type:
    Masters Thesis
    Full Text:
    ........................................................ 21 3.1. Ideas Webpage Condition Compared to Control Webpage Condition ............. 36 4.1. CIFE

  • When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

    Creator:
    Tung, Tsun-Yin
    Abstract:
    This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...
    Resource Type:
    Dissertation
    Full Text:
    funds per year. Furthermore, Schwartz et al. (2002) identified that personal characteristics may

  • The influence of houseplants in a child development center on young children's directed attention

    Creator:
    Harte, J. Davis
    Abstract:
    The near physical environment is believed to be an integral component in creating quality learning and classroom environments for young children. Free-choice play periods during preschool daily curriculums are a widespread component of preschool early childhood education. Research has demonstrated that the presence of houseplants may be a contributor to...
    Resource Type:
    Masters Thesis
    Full Text:
    author thanks her husband Michael Harte for his real-world advice, personal support and love; all

  • Effect of consumers' perceptions of political figures on source credibility and attitude toward apparel

    Creator:
    Stewart, Lauren M.
    Abstract:
    Throughout history, there have been many examples of political figures who have influenced fashion: from Theodore Roosevelt to Jacqueline Kennedy to Michelle Obama. Companies have taken advantage of the influence that political figures have as fashion opinion leaders, even going so far as to purchase keywords such as "Michelle Obama"...
    Resource Type:
    Masters Thesis
    Full Text:
    (external factors) include the consumer’s culture, social class, personal influences, family and situation

  • Factors influencing source credibility of consumer reviews : apparel online shopping

    Creator:
    Shin, KoEun
    Abstract:
    The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
    Resource Type:
    Masters Thesis
    Full Text:
    AttitudeAttitude IntentionIntention Decision Process Environmental Influences Culture Social Class Personal

  • Sustainable apparel consumption : scale development and validation

    Creator:
    Zhang, Ruirui
    Abstract:
    he purpose of this project was to develop a scale to measure sustainable apparel consumption. This study used concept analysis to identify attributes of sustainable apparel consumption. Within an academic online database, a search for articles containing "sustainable consumption" in their titles was performed. Within each article, the attributes associated...
    Resource Type:
    Dissertation
    Full Text:
    ; Kelandai-Matchett, 2009), sustainable consumption of personal life-style (Gilg, Barr, &Ford, 2004; Mont