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Filtering by: Creator Ratchford, Mark Remove constraint Creator: Ratchford, Mark Degree Field Design and Human Environment Remove constraint Degree Field: Design and Human Environment

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  • Aging in place : a contemporary social phenomenon

    Creator:
    Lee, Megan
    Abstract:
    Most aging individuals prefer to remain in a self-determined home environment, and generally aging adults want to remain in the same home or same community. The benefits of remaining in a self-determined private home environment while aging have been established. Because individuals present a diversity of needs, it takes interdisciplinary...
    Resource Type:
    Dissertation
    Full Text:
    . Thank you to Dr. Mark Edwards who has been an instrumental source of support and exposure to the

  • Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

    Creator:
    Cheng, Yu-Chi
    Abstract:
    Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
    Resource Type:
    Masters Thesis
    Full Text:
    ancient Rome. when caps on wine amphoras revealed the maker's mark (Abalos, 1985). Branding, the process