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Filtering by: Committee Member Ward, Chris Remove constraint Committee Member: Ward, Chris Degree Field Design and Human Environment Remove constraint Degree Field: Design and Human Environment

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  • Clothing evaluative criteria : a comparison between hedonic shoppers and utilitarian shoppers

    Creator:
    Yeh, Chun-Lan
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
    Resource Type:
    Masters Thesis
    Full Text:
    . Minjeong Kim and Dr. Cris Ward. Their times, encouragement, and assistances are gratefully acknowledged

  • Determinants of consumer behavior toward counterfeit products: involvement and the attitude toward brand equity

    Creator:
    Cheng, Yu-Chi
    Abstract:
    Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
    Resource Type:
    Masters Thesis
    Full Text:
    : Dr. Minjeong Kim, Dr. Hal Koenig, and Dr. Chris Ward. Their time and assistance are gratefully

  • Aging in place : a contemporary social phenomenon

    Creator:
    Lee, Megan
    Abstract:
    Most aging individuals prefer to remain in a self-determined home environment, and generally aging adults want to remain in the same home or same community. The benefits of remaining in a self-determined private home environment while aging have been established. Because individuals present a diversity of needs, it takes interdisciplinary...
    Resource Type:
    Dissertation
    Full Text:
    grateful for the crossing of our paths . Thank you to Dr. Chris Ward for your generous service on my