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Filtering by: Subject Women consumers -- Decision making Remove constraint Subject: Women consumers -- Decision making Degree Field Design and Human Environment Remove constraint Degree Field: Design and Human Environment

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  • Factors influencing source credibility of consumer reviews : apparel online shopping

    Creator:
    Shin, KoEun
    Abstract:
    The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
    Resource Type:
    Masters Thesis
    Full Text:
    model of consumer decision making was used to guide the present study. According to this model when