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Filtering by: Creator Stynes, Martin J. Degree Field Psychology

Approval seeking motivation : a determinant of conformity to group norms inconsistent with personal values

Creator:

Martin, Harry J.

Abstract:

This study was designed to assess the effects of approval seeking motivation and social cost upon conformity to group norms which were inconsistent with personal values. Utilizing the Asch conformity paradigm, 321 subjects were exposed to a group opinion which was contradictory to one of their personal values. The results...

Resource Type:

Masters Thesis

Full Text:

AN ABSTRACT OF THE THESIS OF Harry Joseph Martin for the