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Filtering by: Creator Gidley, D. W. Remove constraint Creator: Gidley, D. W. Degree Field Sociology Remove constraint Degree Field: Sociology Subject Sex role in advertising Remove constraint Subject: Sex role in advertising

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  • Gender and Race Stereotypes in Advertisements in Science, 2004-2006

    Creator:
    Atwood-Wheeler, Kathryn
    Abstract:
    This study documents the occurrence of stereotypical representations of gender, race, and other characteristics in individuals that appear in advertisements in the prestigious academic journal Science. It repeats and expands upon a study conducted by Mary Barbercheck (2001) that analyzed advertisements in Science between 1995 and 1997. In this study,...
    Resource Type:
    Masters Thesis

  • Resisting Society’s Influence: Selling Sex in Women’s Professional Sports

    Creator:
    Perry, Rodney C.
    Abstract:
    Title IX's passage into law in 1972 set women’s sports on a course toward gender equity with men's sports at the scholastic and collegiate levels, leading to a definitive growth in women’s professional leagues, corresponding athlete salaries, and athletic marketing and promotional prospects. However, disparities currently exist in the availability...
    Resource Type:
    Masters Thesis
    Full Text:
    C. Anna Kournikova’s Berlei Sports Bra Print Advertisement ……………………….110 D. Venus Williams’s