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Filtering by: Creator Raslan, Abdul Kareem Remove constraint Creator: Raslan, Abdul Kareem Degree Field Speech Communication Remove constraint Degree Field: Speech Communication

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  • The Effect of Affect: A Close Reading of LeBron James’ Athlete Activism

    Creator:
    Campista, Joshua, I.
    Abstract:
    The purpose of this thesis is to argue that LeBron James’ expressions of activism are, in many ways, perceived as insincere, hypocritical or disingenuous to his followers on the social media platform Twitter. Using the theoretical framework of Affect Theory and Plutchik’s wheel of emotions, a close reading was conducted...
    Resource Type:
    Masters Thesis
    Full Text:
    athlete activists include Muhammed Ali, Toni Smith, Deidra Chatman, Marco Lokar, Mahmoud Abdul- Rauf