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Filtering by: Creator Schwandt, John W. Degree Field Women Studies Subject Advertising -- Fashion -- United States

Uncovering Women's Magazines: Editors' Perspectives on the Relationship between Editorial and Advertising Content in Women's Fashion/Beauty Magazines

Creator:

Felesky, C. Leigh

Abstract:

This research examines women's magazine editors' perspectives of the relationship between editorial and advertising content in women's magazines. It specifically investigates how this relationship affects both general editorial content and more specifically, social topic stories. Mainstream women's beauty/fashion magazine editors—including editors-in-chief—were queried as to the nature of these relationships. Interviews...

Resource Type:

Masters Thesis

Full Text:

industry professionals, based on the editor. John Mack Carter, president of Hearst Magazines which