The purpose of the present study was to investigate value perceptions and consumption behaviors of sneakerheads who are mixed-role resellers of sneakers. “Sneakerhead” is a term given to those who collect and wear sneakers with a vast amount of effort and resources (Semmelhack, Garcia, Lepri, Willis, & Hatfield, 2015). “Mixed-role...
The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Substantial research on the functionality of athletic apparel has been conducted; however little consideration has been given to the plus size figure. Societal messages suggest that overweight women are lazy and therefore would not be interested in athletic apparel. The purpose of this study was to determine overweight adult women's...
The overarching purpose of this research was to determine characteristics of raw materials which impacted the consumption and design process of crafters. The characteristics were related to the three levels of design as described by Donald Norman and the concept of linking value in consumer tribes. The specific focus of...
Global environmental change is causing local extinctions of species. When species depend on one another, as in the mutualistic relationship between plants and pollinators, loss of one interaction partner may cause cascading effects within the community – such as additional extinctions and reduced pollination services. Network theory provides a way...
In this study, I investigate how target value uncertainty may lead to acquirer mispricing of an acquisition target and how the mispricing may be a determinant of goodwill impairment. To the extent the mispricing leads to both high and low industry-adjusted purchase price multiples (PPMs are my proxies for overpayment...
The purpose of this study was to apply instructional system theory to the
process of developing authentic English as a foreign language (ESL) materials
for Indonesian pre-departure scholars. The researcher established a theoretical
framework for the process through an intensive review of instructional system
literature and selected an applied process...
Systems biology is a powerful approach which considers and sheds light on all of the puzzle pieces which make up complex biological processes, and is an effective alternative to unraveling these processes using traditional molecular approaches alone. It is a natural companion approach for computational biology, which leverages the power...
The purpose of this pilot study was to determine whether students
using a series of planned exercises designed to improve typewriter
composition skills would be better able to compose at the typewriter
than students in a control group. The study was also concerned with
the effect that the use of...
The main theme of this research is the application of geographic techniques in a study involving environmental monitoring and analysis of the associations between landscape and in-stream characteristics in the Pacific Northwest. The geographic techniques used in this study include (1) geographic information systems (GIS) coupled with statistical analysis and...