The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Animals aggregate and interact in nonuniform and nonrandom patterns, which lead to group level characteristics that have important evolutionary and ecological consequences. Network analysis provides a useful conceptual framework for linking animal interactions at all scales from dyads to communities, to populations and ecosystems. Despite exciting theoretical and applied advances...
Diverse scientific fields collect multiple time series data to investigate the dynamical behavior of complex systems: atmospheric and climate science, geophysics, neuroscience, epidemiology, ecology, and environmental science. Identifying patterns of mutual dependence among such data generates valuable knowledge that can be applied either for inferential or forecasting purposes. Vector autoregressive...
Hub proteins bind a large number of partners to facilitate structural changes and downstream protein interactions. LC8, a highly conserved protein homodimer, is a unique hub that regulates the activity of proteins in a wide range of cellular processes by binding to intrinsically disordered regions. With many of these systems,...
This work proposes a framework of concept generation and evaluation that takes into consideration the benefit of creativity and innovation in current market trends. By educating engineers in how to increase creativity in concept design and assess it quantitatively, the next generation of designers will be a step ahead of...
Skeletal muscles provide several functions, including, yet not limited to, voluntary body movement and locomotion, posture and body position, and soft tissue support. Skeletal muscles also play a role in metabolism, requiring energy to facilitate contraction. Each skeletal muscle serves a different purpose despite seeming to perform the same task....
The most accurate method for performing analog signal processing in MOS (metal-oxide-semiconductor) integrated circuits is through the use of switched-capacitor circuits. A switched-capacitor circuit operates as a discrete-time signal processor. These circuits have been used in a variety of applications, such as filters, gain stages, voltage-controlled oscillators, and modulators. A...
Population trends and patterns in species distributions are the major currencies used to examine responses by biodiversity to changing environments. Effective conservation recommendations require that models of both distribution dynamics and population trends accurately reflect reality. However, identification of the appropriate temporal and spatial scales of animal response, and then...
The distribution of mobile marine predators often reflects underlying dynamic ecological processes. The geographical focus of this PhD is the South Taranaki Bight (STB) of New Zealand, where wind-driven coastal upwelling generates productivity and prey to support a blue whale foraging ground. The STB is also New Zealand’s most industrial...
Small-scale fisheries account for at least 40 percent of global fisheries catch, 90 percent of the people employed along capture fisheries value chains operate in small-scale fisheries, and 45 million women participate in small-scale fisheries globally. The past few years have brought warnings from policymakers and resource managers about risks...