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Filtering by: Subject Sweaters -- Marketing Degree Level Master's

The effect of Crafted with Pride in the USA cues on evaluations of sweaters made in the USA a developed country, and a developing country

Creator:

Surerus, Jo Anne M.

Abstract:

The present study examined the influence of Crafted With Pride in the USA stimuli and country of origin on consumers' attitudes toward and evaluations of clothing. The sample consisted of 112 female college students enrolled in one of three courses in the College of Home Economics, Spring term, 1988. A...

Resource Type:

Masters Thesis

Full Text:

Table for the Question: Would you like to have a sweater like this in your size? With Exposure/Non