According to Engel, Blackwell, and Miniard (1993), evaluative criteria is defined as "the standards and specifications used by consumers to compare different products and brands" (p.51). Many studies have investigated factors that might influence the importance of clothing evaluative criteria used by consumers in the decision making process. However, few...
Counterfeits, unauthorized copies of a product presented for sale as if they were the legitimate manufacturer's product, are creating a sizeable and growing problem for the apparel and accessory industries (Olsen & Granzin, 1993). The purpose of the study was to investigate the relationship between consumers' likelihood of knowingly purchasing...
The purpose of the present study was to investigate the effect that Pell Grants have on Stafford Loan debt accumulation and to identify other factors that affect Stafford Loan debt accumulation.
The sample consisted of 32,525 dependent undergraduate students from more than 100 different four-year public institutions. All the students...