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Filtering by: Subject Consumer behavior Remove constraint Subject: Consumer behavior Degree Name Honors Bachelor of Science (H.B.S.) Remove constraint Degree Name: Honors Bachelor of Science (H.B.S.) Peer Reviewed No Remove constraint Peer Reviewed: No

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  • Music stimuli in retail environments : a cross-cultural comparison

    Creator:
    Lunina, Yuliya
    Abstract:
    This project aims to determine if the relationship between shopping behavior and the tempo of in-store music is impacted by shoppers’ cultural orientation. Companies that expand their business overseas need to better understand not only the demographics of the market they are entering into, but also the cultural beliefs and...
    Resource Type:
    Honors College Thesis
    Full Text:
    . Key Words: Individualism, Collectivism, Music, Culture, Retail, Consumer Behavior Corresponding e