Search Constraints

Start Over
Filtering by: Creator Forsberg, Norman D. Remove constraint Creator: Forsberg, Norman D. Degree Name Master of Arts (M.A.) Remove constraint Degree Name: Master of Arts (M.A.) Subject Advertising -- Fashion Remove constraint Subject: Advertising -- Fashion

Search Results

  • The effect of music in fashion video advertisements on attitude toward apparel brand

    Creator:
    Hennessy, Karen E.
    Abstract:
    Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
    Resource Type:
    Masters Thesis
    Full Text:
    Bibliography Appendices Appendix A. Appendix B. Appendix C. Appendix D. Appendix E. Stimulus Selection