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Apparel descriptions in catalogs and perceived risk associated with catalog purchases

Creator:: Gaal, Brigitte D.
Abstract:: The increasing popularity of catalog shopping has prompted many retailers to enter the market. Consequently, competition among catalog retailers has escalated. To maintain or expand their customer bases, catalog retailers must now find better ways to serve consumers. Many consumers are apprehensive to shop for apparel via catalog because they...
Resource Type:: Masters Thesis
Full Text:: , wardrobe planning, and clothing consciousness. However, Shim and Drake (1990) did not find fashion

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:: Fister, Sarah E.
Abstract:: The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...
Resource Type:: Masters Thesis
Full Text:: (which led to an increased approach response and decreased perceived risk) to the clothing displayed in

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:: She, I-Hui
Abstract:: When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...
Resource Type:: Masters Thesis
Full Text:: rebranding strategies, both the marketing mix and marketing communication mix (promotion mix) should be

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis
Full Text:: Kerianne Marshall for the degree of Master of Science in Design and Human Environment presented on August

The effect of Crafted with Pride in the USA cues on evaluations of sweaters made in the USA a developed country, and a developing country

Creator:: Surerus, Jo Anne M.
Abstract:: The present study examined the influence of Crafted With Pride in the USA stimuli and country of origin on consumers' attitudes toward and evaluations of clothing. The sample consisted of 112 female college students enrolled in one of three courses in the College of Home Economics, Spring term, 1988. A...
Resource Type:: Masters Thesis
Full Text:: sweaters, men's woven dress shirts, knit shirts, trousers, and men's tailored clothing face severe pen

The clothing needs of girls attending Grossmont Union High school, Grossmont, California

Creator:: Jenkins, May
Resource Type:: Masters Thesis
Full Text:: acknowledgment of tbe many hours Miss Torothy Gatton, Associate Professor of Clothing, Textiles, and Related

The adaptation of American clothing design for the preschool child of northern India

Creator:: Singh, Justina Arjun
Resource Type:: Masters Thesis
Full Text:: , Textiles and Related Arts In Charge of Major Head of Department of Clothing, Teitfles and Rolatod

Clothing expenditures of high school girls in Glendale, California

Creator:: Hairgrove, Helen Jane
Resource Type:: Masters Thesis
Full Text:: . . . . . . . . . . . . . . . . . . ....... 1 Other studies of clothing exDenditures and their findings

Selection and use of clothing by girls attending Walla Walla College during 1951-1952

Creator:: Wright, Evelynne Frances
Resource Type:: Masters Thesis
Full Text:: Selection and use of clothing by girls attending Walla

The adequacy of the subteen school dress sizes in the Willamette Valley

Creator:: Petersen, Gerda
Resource Type:: Masters Thesis
Full Text:: degree of MASTER OF SCIENCE June 1956 APPROVED: Associate Professor of Clothing, Textiles, and

ScholarsArchive@OSU

Apparel descriptions in catalogs and perceived risk associated with catalog purchases

Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Online product presentation and perceived trustworthiness : the moderating role of gender

The effect of Crafted with Pride in the USA cues on evaluations of sweaters made in the USA a developed country, and a developing country

The clothing needs of girls attending Grossmont Union High school, Grossmont, California

The adaptation of American clothing design for the preschool child of northern India

Clothing expenditures of high school girls in Glendale, California

Selection and use of clothing by girls attending Walla Walla College during 1951-1952

The adequacy of the subteen school dress sizes in the Willamette Valley

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