Index Catalog // ScholarsArchive@OSU

Cigarette advertising, price and social welfare : empirical evidence

Creator:: Farr, Stephen J.
Abstract:: This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of...
Resource Type:: Masters Thesis
Full Text:: of Advertising as a Good or Bad," Quarterly Journal of Economics, 1993, 941-964. 6. , "A Theory

An economic comparison of hot metal and cold type composition of display advertising

Creator:: Vincent, Julie Latham
Abstract:: The objective of this thesis is to examine and compare hot metal and cold type production of display advertising for newspapers. The classical hot metal system uses a lead alloy as its basic building material while modern cold type production uses photographic means. Some advantages of using cold type are...
Resource Type:: Masters Thesis
Full Text:: composition of display advertising AN ABSTRACT OF THE THESIS OF JULIE LATHAM VINCENT for the M. S. (Name of

A study of fashion change related to men's boxer undershorts as depicted in Sears annual merchandise catalogs (1946-1988)

Creator:: Tatarka, Bernadette
Abstract:: More research has been conducted regarding women's costume history than that of men's historic costume. One area in which little research has been conducted concerns men's boxer underwear. The need for additional research dealing with basic style changes of men's boxer undershorts was compelling to this researcher, as well as...
Resource Type:: Masters Thesis
Full Text:: A study of fashion change related to men's boxer

Trends in college news : a comparative study of Oregon State College news in the Oregonian and Oregon Journal for a 15-year period

Creator:: Shideler, Fred Merle
Abstract:: This study of the Oregon State college news appearing in the Oregonian and Oregon Journal in Portland at five-year intervals over a 15-year period was undertaken primarily to attempt to determine, if possible, trends in college news; to indicate the emphasis on different types of college news; to determine the...
Resource Type:: Masters Thesis

The Ibis, journal of the British Ornithologists' Union : a pre-synthesis portrait

Creator:: Johnson, Kristin Renee
Abstract:: In 1959 the British Ornithological journal, The Ibis, published a centenary commemorative volume on the history of ornithology in Britain. Over the previous few decades, the contributors to this volume had helped focus the attention of ornithologists on the methods, priorities, and problems of modem biology, specifically the theory ofevolution...
Resource Type:: Masters Thesis
Full Text:: The Ibis, Journal of the British Ornithologists' Union: A Pre

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: been recognized by advertisers because of its cognitive and affective influence on advertising stimul

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:: Shin, KoEun
Abstract:: The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...
Resource Type:: Masters Thesis
Full Text:: AN ABSTRACT OF THE THESIS OF AN ABSTRACT OF THE THESIS OF

The determinants of library prices of biology journals : an econometric analysis

Creator:: Phillips, Irina
Abstract:: Increases in the prices of scholarly journals have exceeded the general rate of inflation for the last decade and more. In the face of this "serials crisis," libraries have found it increasingly difficult to maintain essential journal collections. This thesis investigates the causes of the serials crisis in biology using...
Resource Type:: Masters Thesis
Full Text:: essential journal collections. This thesis investigates the causes of the serials crisis in biology using

A study of the present method of labeling certain canned foods from the standpoint of the consumer-buyer

Creator:: Goetz, Helen Esther
Resource Type:: Masters Thesis

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:: Marshall, Kerianne
Abstract:: E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
Resource Type:: Masters Thesis
Full Text:: MarshallKerianneM2009 AN ABSTRACT OF THE THESIS OF

ScholarsArchive@OSU

Cigarette advertising, price and social welfare : empirical evidence

An economic comparison of hot metal and cold type composition of display advertising

A study of fashion change related to men's boxer undershorts as depicted in Sears annual merchandise catalogs (1946-1988)

Trends in college news : a comparative study of Oregon State College news in the Oregonian and Oregon Journal for a 15-year period

The Ibis, journal of the British Ornithologists' Union : a pre-synthesis portrait

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Factors influencing source credibility of consumer reviews : apparel online shopping

The determinants of library prices of biology journals : an econometric analysis

A study of the present method of labeling certain canned foods from the standpoint of the consumer-buyer

Online product presentation and perceived trustworthiness : the moderating role of gender

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