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Filtering by: Creator Cherian, G. File Format application/pdf Subject Consumer behavior -- Oregon -- Corvallis --Psychological aspects

Indian apparel consumption : a cross-cultural comparison of first generation Indian and the second-generation Indian American females

Creator:

Kaur, Jatinder

Abstract:

The increased ethnic diversity of the U.S. population, including an increase of Indian immigrants, calls for an investigation of the Indian apparel consumption differences among first generation Indians and second generation Indian American females within the United States market. This study examined the Indian apparel consumption behavior of two levels...

Resource Type:

Masters Thesis

Full Text:

(Donthu & Cherian, 1994; Ger & Ostergaard, 1998; Lerman & Maxwell, 2006; Leung, 1989) have investigated