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Filtering by: File Format application/pdf Subject Consumers -- Korea -- Attitudes

Examination of consumer activism and its impacts : an empirical study of the Korean consumer movement

Creator:

Moon, Eunsook

Abstract:

Has consumer activism been successful in its efforts to effect social, political, and economic changes and to empower consumers? This research seeks to answer this question by developing a viable evaluation framework for conceptualizing and measuring impacts of consumer activism. The Political Process Model and New Social Movement Theory provide...

Resource Type:

Dissertation