For many years, researchers have used the theory of planned behaviour (TPB) in order to suggest that human behaviour is greatly influenced by people’s preferences and attitudes, social norms, perceived behavioural control and intentions to act (Ajzen, 1991; Armitage and Conner, 2001) [1], [2]. Over the last 20 years, this...
The Sultanate of Oman has devoted particular attention to promote sustainable development of the fisheries sector to ensure its long-term contributions to community welfare. Considering this strategically important initiative this study aimed at assessing the sustainability by developing a sustainability index based on appropriate criteria encompassing the key components of...
The “Fast Fish” campaign is a policy promoted by the Ministry of Agriculture, Forestry and Fisheries in Japan. The term “Fast Fish” refers to fish products that are boneless and easy to prepare. Our study examined the campaign’s influence on consumer consciousness of marine environmental preservation in Japan, which is...
Abstract Only. Commercial aquaculture is gaining momentum in Kenya with farmers looking at it as viable enterprises especially in rural areas. Market for farmed fish in Kenya is quite promising with fish prices in several parts of the country ranging from KES 150 (USD 1.8) per kg. This indicates a...