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Filtering by: Language English [eng] Subject Consumers -- Taiwan -- Attitudes

Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...

Resource Type:

Masters Thesis
National culture and clothing values : a cross-national study of Taiwan and United States consumers

Creator:

Hsu, Hsiu-Ju

Abstract:

According to Blackwell, Miniard, and Engel (2001), "[c]ulture has a profound effect on why and how people buy and consume products and services" (p. 320). In the present study, Hofstede's classifications of national culture are used as a framework to examine the relationships among long-term orientation national culture (Taiwan and...

Resource Type:

Dissertation