Traditionally, Mukene (Rastrineobola argentea) is always sun-dried because of its small size and large volumes caught per unit fishing effort. As such, the manner of handling has rendered it unacceptable to the majority of consumers due to poor quality which has resulted into high-post losses and relegation to animal feed...
This study applied brand choice model and stated preference data collected in French context by means of choice experiment to investigate value of intrinsic and extrinsic attributes of various fresh seafood species. The estimated models show that the extrinsic attributes (i.e. product forms, production method, and product origin) and intrinsic...
Abstract Fifty percent (50%) of the fish catch in Oman is estimated to be of low commercial value, which is discarded, fed to animals or marketed for very low prices. Therefore, the development and processing of fish to quality value-added fish products for local or international markets could be a...
The study was carried out in Anyigba metropolis in central Nigeria to analyse the distribution, marketing and consumption of frozen fish. Twenty (20) retailers and 60 consumers were randomly selected for questionnaire administration. Descriptive statistics, marketing margin analysis, the gross margin approach to profitability analysis and regression analysis were used....
Published February 1929. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Published February 1946. Facts and recommendations in this publication may no longer be valid. Please look for up-to-date information in the OSU Extension Catalog: http://extension.oregonstate.edu/catalog
Sablefish (Anoplopoma fimbria) are distributed from Japan to Baja California. Alaska is the world’s principal supplier of sablefish with the majority of commercial landings occurring in the Gulf of Alaska and the Aleutian Islands. This demersal, long-lived fish is in one of Alaska’s highest value commercial fisheries. In terms of...
Seafood is a staple for most Sri Lankans and the country is a net importer of seafood, because of the
heavy consumption. Tsunami has had crippled the Sri Lanka’s main protein supply system and
thousands of others in marketing chain lost their jobs. The main focus of the study was...
Consumers all over the world have a strong preference for fresh newly harvested fish, which is reflected in a higher market value compared to most other preserved and processed fish products. The perishability of the fresh fish and the distribution distance drive in contrary the fish value chains into preservation...
Demand structure and market segmentation for seafood have been investigated intensively. However, most the researches so far applied traditional demand analysis and descriptive segmentation approach by separated models. The traditional demand analysis assuming consumer homogeneity, behavior consistence, and using aggregate data may result biased estimation, while the segmentation based on...