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Curating a consumption ideology : platformization and gun influencers on Instagram

Creator:

Drenten, Jenna, Gurrieri, Lauren, Huff, Aimee Dinnín, and Barnhart, Michelle

Abstract:

This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology—a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study...

Resource Type:

Article

Full Text:

aimee.huff@oregonstate.edu Michelle Barnhart Associate Professor of Marketing Oregon State University