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Filtering by: License All rights reserved Remove constraint License: All rights reserved Subject Consumers' preferences Remove constraint Subject: Consumers' preferences

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When More Is Less : Consumer Attitude Formation When Facing Choice Overload In Apparel E-Commerce

Creator:

Tung, Tsun-Yin

Abstract:

This study proposed a theoretical model of choice overload and empirically examined the model in the context of online apparel shopping. The purpose of the study was to investigate how the number of choices and product presentation formats influenced consumers’ online apparel shopping experience as well as how the formed...

Resource Type:

Dissertation
The effect of retailers' rebranding processes on consumers' perceptions of a rebranded brand

Creator:

She, I-Hui

Abstract:

When apparel companies and retailers attempt to strengthen their established brands and existing markets, there are two primary strategies for companies and retailers: 1) adopting a new designer for an existing brand to attract a new target customer, and/or 2) adding a product design line to an existing brand to...

Resource Type:

Masters Thesis
Evaluating Cultural Dimensions to Design Better User Interfaces

Creator:

Miller, Robert

Abstract:

Cultural differences between designers and users is an important aspect to consider when designing products for other countries. However, many prominent authors in the human factors engineering field have failed to specifically address how to identify and utilize cultural differences in user interface (UI) design. This research evaluated if design...

Resource Type:

Masters Thesis
Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on sportswear brand attitude and recall

Creator:

Lee, Jennifer J.

Abstract:

The purpose of the present study was to investigate the effect of advertisement strategy (informational, positive emotional, negative emotional) and brand awareness (high, low awareness) on brand name recall and change in brand attitude. The study extends previous research by focusing on the sportswear market and including personal involvement towards...

Resource Type:

Masters Thesis
Consumers' shopping value and their responses to visual merchandise displays in an in-store retail setting

Creator:

Fister, Sarah E.

Abstract:

The purposes of this study were to investigate consumers' responses (aesthetic response, approach response, and perceived risk) to two types of visual merchandise displays (full size mannequin and flat hanging display) in an in-store retail setting. An interest for this study arises from retailers' constant effort to differentiate themselves from...

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Masters Thesis

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Academic Affiliation

Design and Human Environment2
Design and the Human Environment2
Mechanical, Industrial, and Manufacturing Engineering1

Advisor

Burns, Leslie D.3
Burns, Leslie Davis1
Funk, Kenneth Ii1

Commencement Year

Commencement Year range begin – Commencement Year range end

Current results range from 2009 to 2017

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Committee Member

Kim, Minjeong2
Koenig, Hal2
Bee, Colleen1
Cluver, Brigitte1
Hansen, Eric1
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Creator

Fister, Sarah E.1
Lee, Jennifer J.1
Miller, Robert1
She, I Hui1
Tung, Tsun Yin1

Date

Date range begin – Date range end

Current results range from 2009 to 2016

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Decade

2010-20194
2000-20091

Degree Field

Design and Human Environment4
Industrial Engineering1

Degree Level

Master's4
Doctoral1

Degree Name

Master of Science (M.S.)3
Doctor of Philosophy (Ph.D.)1
Master of Arts (M.A.)1

Language

English [eng]5

License

All rights reserved[remove]5

Non-Academic Affiliation

Oregon State University. Graduate School5

Peer Reviewed

No5

Resource Type

Masters Thesis4
Dissertation1

Rights Statement

In Copyright5

Subject

Consumers' preferences[remove]5
Brand name products -- Public opinion2
Clothing and dress -- Marketing2
Advertising -- Fashion1
Brand name products -- Management1
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