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Identifying Characteristics of Successful Fashion Bloggers and Their Influence on Consumer Purchase Decisions

Creator:

Chen, Marisa K.

Abstract:

Fashion bloggers have become a changing force of the retail industry over the past decade, redefining where consumers look for fashion inspiration, product reviews, and brand credibility. Despite the widespread popularity of fashion bloggers, there is little industry consensus as to what characteristics make a fashion blogger successful and to...

Resource Type:

Honors College Thesis

Full Text:

individuals provided. In comparison to some of the other fashion bloggers like Danielle Berstein or