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Filtering by: Subject Competition, International Remove constraint Subject: Competition, International Non-Academic Affiliation Oregon State University. Graduate School Remove constraint Non-Academic Affiliation: Oregon State University. Graduate School

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  • Price elasticities in commodity trade models and external trade statistics

    Creator:
    Emami, Ali
    Abstract:
    The purpose of this study is to investigate the role of the source of the external trade statistics in measuring the price responsiveness of foreign demands and relative price competitiveness of the major exporting countries in trade of agricultural commodities in international markets. In particular, the papers included in this...
    Resource Type:
    Dissertation
    Full Text:
    exporting countries in trade of agricultural commodities in international markets. In particular, the

  • Building brand equity for unfamiliar Asian brands' entry into global markets

    Creator:
    Song, Sarah Sungsook
    Abstract:
    The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
    Resource Type:
    Dissertation