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  • Online product presentation and perceived trustworthiness : the moderating role of gender

    Creator:
    Marshall, Kerianne
    Abstract:
    E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...
    Resource Type:
    Masters Thesis
    Full Text:
    an interaction; the second is personal harm as a possible outcome of the interaction, and finally a

  • Increasing the digital divide : the online college application process

    Creator:
    Werth, Loredana L.
    Abstract:
    The major objectives of this study were to ascertain if certain ethnic and racial groups of first-year Oregon State University students are without access to online admission materials, and to determine what students' point of view are about computer access or applying to Oregon State University online. In addition, the...
    Resource Type:
    Masters Thesis
    Full Text:
    who participated in this study and gave so many personal accounts. In addition, a special thanks to

  • Water over stones : Oregon watershed stories

    Creator:
    Oberst, Gail D.
    Abstract:
    The 13 personal essays in Water over Stones: Oregon Watershed Stories explore the author's experiences in dozens of Oregon watersheds. Using the genre of the personal essay, the author, a fifth-generation Oregonian and amateur ecologist, writes about her life and family relationships in stories that are saturated with the waters...
    Resource Type:
    Masters Thesis
    Full Text:
    Stories Abstract approved: Lisa S. Ede The 13 personal essays in Water over Stones: Oregon Watershed

  • Building brand equity for unfamiliar Asian brands' entry into global markets

    Creator:
    Song, Sarah Sungsook
    Abstract:
    The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
    Resource Type:
    Dissertation
    Full Text:
    brick-and-mortar store, mail order catalogue, or direct personal communications (eMarketer, 2012

  • Serious fun : life-deep learning of koi hobbyists

    Creator:
    Liu, Chi-Chang
    Abstract:
    Hobby activities can be viewed through the lens of informal, free-choice learning. A wide range of hobbies combine fun and learning-intensive practices, and can contribute to scientific literacy. Hobby learning involves clear goal orientation, persistence and effort, and often results in more richly and strongly connected knowledge; traits highly valued...
    Resource Type:
    Dissertation
    Full Text:
    Contextual Model of Learning to explain how personal, socio-cultural and physical contextual factors affect

  • Rethinking autonomy in group home policy

    Creator:
    Gaddis, Matthew A.
    Abstract:
    In this thesis I argue that in contemporary Oregon, the policies and design of group homes for individuals with developmental disabilities emphasizes an ineffective conception of autonomy, and this emphasis should be shifted to provide better opportunities for the growth of individuals both within the homes and in their communities....
    Resource Type:
    Masters Thesis
    Full Text:
    individuals with disabilities a chance at personal growth. I argue that by shifting the focus towards what I

  • The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

    Creator:
    Jai, Tun-Min
    Abstract:
    The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...
    Resource Type:
    Dissertation
    Full Text:
    study examined if personal factors such as innovativeness, consumer commitment, and general privacy

  • Respecting one’s abilities, or (post)colonial tokenism? : Narrative testimonios of faculty of color working in predominantly white community colleges

    Creator:
    Samano, Michael Luis
    Abstract:
    The purpose of this research project was to gain a deeper understanding of the lived experience of faculty of color. More specifically, this project explores how diversity-related workload expectations impact faculty of color who work in predominantly white community colleges. Known by various descriptors, the term used in this research...
    Resource Type:
    Dissertation
    Full Text:
    lived personal and professional experiences of faculty of color: • Have you had any experiences with

  • I Tweet therefore I am: An Interview Study of Identity Development and Portrayal of Twitter Users Utilizing the Communication Theory of Identity

    Creator:
    Carron, Ashley A.
    Abstract:
    The rise of social networking is more prevalent in today's society than ever before. Of the existing social networking platforms, Twitter is widely recognized as operating within the social networking elite. With this rise in social networking comes the challenge to develop new strategies of navigation when presenting one's identity...
    Resource Type:
    Masters Thesis
    Full Text:
    frames of the location of identity (personal, enactment, relationship, and communal) were present in

  • Recognizing and overcoming the critical cultural barriers to progress in the sustainability movement : from a human perspective

    Creator:
    Bestvina, Bodarc
    Abstract:
    This thesis seeks to better understand the most pressing cultural barriers to progress in the sustainability movement, and to offer suggestions for overcoming barriers. This research includes a two-year long case study of the sustainability movement at OSU, where the researcher coordinated projects encouraging behavior change. Despite increasing severity and...
    Resource Type:
    Masters Thesis
    Full Text:
    notion that progress in the movement will be defined by a focus on creative, personal, and spiritual