Index Catalog // ScholarsArchive@OSU

Creator:: Moss, Annelise H.
Abstract:: This study outlines the challenges an entrepreneur faces when trying to innovate using public display of music rights. Public display of music rights are the licenses an individual or business needs to play music for a group of people larger than your immediate family either inside your home or in...
Resource Type:: Honors College Thesis
Full Text:: Michelle Barnhart ! This study outlines the challenges an entrepreneur faces when trying to innovate

Creator:: Sander, Robert J.
Abstract:: Today’s marketing researchers provide incredible depth of information which explains much consumption behavior in the marketplace. Research into consumer behavior, especially the family of research related to consumer culture theory, provides theory on which cultural phenomena motivate consumers to exhibit the patterns they do in the marketplace. This study uses...
Resource Type:: Honors College Thesis
Full Text:: : ________________________________________________ Michelle Barnhart Today’s marketing researchers provide incredible depth of

Creator:: Geldert, Brionna R.
Abstract:: Green consumerism is an important issue among marketers due to the prevailing green gap (Tseng, 2016). A consumer’s green gap is the distance between the stated importance of protecting the environment and actual behavior (Tseng, 2016). This study strives to understand factors affecting consumer motivations and decisions related to sustainable...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Michelle Barnhart Committee Member, representing College of Business, Marketing

Creator:: Walters, Corinne A.
Abstract:: This thesis focuses on creating effective signage for the Oregon State University College of Forestry Research Forests (OSU Research Forests). The OSU Research Forests are a unique setting because they offer space for research, class field trips, active timber harvest, and public recreation. The public interface requires the management at...
Resource Type:: Honors College Thesis
Full Text:: _____________________________________________________________________ Michelle Barnhart, Committee Member, representing the College of Business Marketing Department

ScholarsArchive@OSU