Search Constraints

Start Over
Filtering by: Committee Member Pedersen, Elaine Remove constraint Committee Member: Pedersen, Elaine Peer Reviewed No Remove constraint Peer Reviewed: No Subject Advertising -- Social aspects Remove constraint Subject: Advertising -- Social aspects

Search Results

  • Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

    Creator:
    Chen, Roger L.
    Abstract:
    The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
    Resource Type:
    Masters Thesis
    Full Text:
    committee: Dr. Joan Gross, Dr. Elaine Pedersen, Dr. Mark Moore, and to those who have helped me during