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  • Music stimuli in retail environments : a cross-cultural comparison

    Creator:
    Lunina, Yuliya
    Abstract:
    This project aims to determine if the relationship between shopping behavior and the tempo of in-store music is impacted by shoppers’ cultural orientation. Companies that expand their business overseas need to better understand not only the demographics of the market they are entering into, but also the cultural beliefs and...
    Resource Type:
    Honors College Thesis
    Full Text:
    . Key Words: Individualism, Collectivism, Music, Culture, Retail, Consumer Behavior Corresponding e

  • Korean and U.S. college women's fashion information seeking

    Creator:
    Kwon, Kyoung-nan
    Abstract:
    The adoption process is an information seeking and information-processing activity (Rogers, 1983,p. 21). Fashion information which consumers receive from various sources directly affects their decision to adopt or reject a style (Sproles, 1979, p. 173). Research has shown that consumers vary in their use of fashion information sources during the...
    Resource Type:
    Masters Thesis
    Full Text:
    , further understanding of cross- cultural differences in consumer behavior during the fashion adoption

  • Clothing evaluative critieria : a cross-national comparison of Taiwanese and United States consumers

    Creator:
    Hsu, Hsiu-Ju
    Abstract:
    According to Engel, Blackwell, and Miniard (1993), evaluative criteria refer to "the standards and specifications used by consumers to compare different products and brands" (p. 51). Many studies have examined the importance of clothing evaluative criteria used by consumers in their decision making. However, few studies have compared the clothing...
    Resource Type:
    Masters Thesis
    Full Text:
    Taiwan and U.S 19 The Influence of Culture on Consumer Behavior III METHOD 21 Summary 24