This dissertation addresses issues of strategic behavior of firms in oligopoly markets. In the first study we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We develop two models, one with vertical differentiation and another with horizontal differentiation. In the case of vertical differentiation,...
This dissertation addresses issues of strategic behavior of firms in lobbying, brand and generic advertising, and advertising-price relationships in imperfectly competitive markets.
In the first study, we investigate conditions under which lobbying can improve social welfare and show that this type of lobbying will be undersupplied from society’s perspective. We...