Index Catalog // ScholarsArchive@OSU

Gender and Race Stereotypes in Advertisements in Science, 2004-2006

Creator:: Atwood-Wheeler, Kathryn
Abstract:: This study documents the occurrence of stereotypical representations of gender, race, and other characteristics in individuals that appear in advertisements in the prestigious academic journal Science. It repeats and expands upon a study conducted by Mary Barbercheck (2001) that analyzed advertisements in Science between 1995 and 1997. In this study,...
Resource Type:: Masters Thesis
Full Text:: AAAS. Specific regularly occurring advertising sections of the journal include the cover, the table

The effect of music in fashion video advertisements on attitude toward apparel brand

Creator:: Hennessy, Karen E.
Abstract:: Products as diverse as soda-pop, fashion and automobiles are selling to the tunes of classic and current pop and rock music. The combination of MTV (Music Television), the latest audio-visual technology, and the replacement of movie stars by rock stars as the idols of contemporary youth (Beckett, 1985; Hartman, 1987),...
Resource Type:: Masters Thesis
Full Text:: of attitude toward an advertisement on brand attitude, and the persuasive aspect of advertising

Cigarette advertising, price and social welfare : empirical evidence

Creator:: Farr, Stephen J.
Abstract:: This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of...
Resource Type:: Masters Thesis
Full Text:: of Advertising as a Good or Bad," Quarterly Journal of Economics, 1993, 941-964. 6. , "A Theory

An economic comparison of hot metal and cold type composition of display advertising

Creator:: Vincent, Julie Latham
Abstract:: The objective of this thesis is to examine and compare hot metal and cold type production of display advertising for newspapers. The classical hot metal system uses a lead alloy as its basic building material while modern cold type production uses photographic means. Some advantages of using cold type are...
Resource Type:: Masters Thesis
Full Text:: composition of display advertising AN ABSTRACT OF THE THESIS OF JULIE LATHAM VINCENT for the M. S. (Name of

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

Creator:: Chen, Roger L.
Abstract:: The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
Resource Type:: Masters Thesis
Full Text:: factors in advertising, a significant sector of postmodern consumer culture, are rare. By conducting

A study of fashion change related to men's boxer undershorts as depicted in Sears annual merchandise catalogs (1946-1988)

Creator:: Tatarka, Bernadette
Abstract:: More research has been conducted regarding women's costume history than that of men's historic costume. One area in which little research has been conducted concerns men's boxer underwear. The need for additional research dealing with basic style changes of men's boxer undershorts was compelling to this researcher, as well as...
Resource Type:: Masters Thesis
Full Text:: A study of fashion change related to men's boxer

Trends in college news : a comparative study of Oregon State College news in the Oregonian and Oregon Journal for a 15-year period

Creator:: Shideler, Fred Merle
Abstract:: This study of the Oregon State college news appearing in the Oregonian and Oregon Journal in Portland at five-year intervals over a 15-year period was undertaken primarily to attempt to determine, if possible, trends in college news; to indicate the emphasis on different types of college news; to determine the...
Resource Type:: Masters Thesis

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

Creator:: Whiddon, Jeremiah J.
Abstract:: This thesis was designed and written with advertising stakeholders in mind. The aim of my thesis is to illustrate how listening to and understanding the behavior and voices of consumers from the perspective of a trained anthropologist can improve advertising strategies. My instruments for conducting this research include an in-depth...
Resource Type:: Masters Thesis
Full Text:: of Masters of Arts in Applied Anthropology presented on August 2, 2002. Title: Advertising Strategy

The Ibis, journal of the British Ornithologists' Union : a pre-synthesis portrait

Creator:: Johnson, Kristin Renee
Abstract:: In 1959 the British Ornithological journal, The Ibis, published a centenary commemorative volume on the history of ornithology in Britain. Over the previous few decades, the contributors to this volume had helped focus the attention of ornithologists on the methods, priorities, and problems of modem biology, specifically the theory ofevolution...
Resource Type:: Masters Thesis
Full Text:: The Ibis, Journal of the British Ornithologists' Union: A Pre

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

Creator:: Ti, Chihmin
Abstract:: Window displays are an important means by which retailers communicate with both current and potential consumers. The present study investigated how the use of context setting (with or without) in a window display and background music (with or without) influence consumers' mental imagery, arousal response, attitude toward the display, and...
Resource Type:: Masters Thesis
Full Text:: been recognized by advertisers because of its cognitive and affective influence on advertising stimul

ScholarsArchive@OSU

Gender and Race Stereotypes in Advertisements in Science, 2004-2006

The effect of music in fashion video advertisements on attitude toward apparel brand

Cigarette advertising, price and social welfare : empirical evidence

An economic comparison of hot metal and cold type composition of display advertising

Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

A study of fashion change related to men's boxer undershorts as depicted in Sears annual merchandise catalogs (1946-1988)

Trends in college news : a comparative study of Oregon State College news in the Oregonian and Oregon Journal for a 15-year period

Advertising strategy and anthropology : a focused look at consumers and their organizing devices

The Ibis, journal of the British Ornithologists' Union : a pre-synthesis portrait

The effects of window display setting and background music on consumers' mental imagery, arousal response, attitude, and approach-avoidance behaviors

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