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  • Motivation to consume fish (seafood) in Vietnam

    Creator:
    Nguyen, Tien Thong and Olsen, Svein Ottar
    Abstract:
    This study extends Theory of Planned Behavior (TPB) to investigate the motivation to consume fish in a representative survey of Vietnamese individuals. The emperical study is based on using the structural equation approach to test construct valitidy of measures and the emperical fit of theoretical model. The results show that...
    Resource Type:
    Research Paper
    Full Text:
    @nfh.uit.no ABSTRACT This study extends Theory of Planned Behavior (TPB) to investigate the motivation