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An Analysis of Introduction of an Unspawned Spat Oyster in Japan: Using Contingent Valuation Method and Analytic Hierarchal Process

Creator:

Wakamatsu, Hiroki, Miyata, Tsutomu, and Kamiyama, Ryutaro

Abstract:

Demand for unshelled oysters has recently risen in Japan as oyster bars gain popularity among consumers. This study undertook consumer preference research to evaluate a new brand of unspawned oysters, Amakoro, compared with conventional oysters. We surveyed the willingness-to-pay (WTP) for both oyster types as well as consumers evaluation of...

Resource Type:

Presentation

Full Text:

Fisheries Research & Education Agency Hiroki Wakamatsu Tsutomu Miyata Ryutaro Kamiyama Sponsored by