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Explaining Repurchase Intention towards Fish: the Extension of the theory of Planned Behavior

Creator:

Tuu, Ho Huy, Anh, Nguyen Thi Kram, Olsen, Svein, and Vassdal, Terje

Abstract:

The purpose of this study is to apply the extensive framework of theory of planned behavior (TPB) to explain repurchase intention towards fish of Vietnamese families. Specifically, we seek to understand the role of past behavior and habit in explaining repurchase intention besides satisfaction, social norm, and perceived behavioral control...

Resource Type:

Research Paper

Full Text:

high price level of the store (Dick and Basu, 1994). Their proposition is supported by others by a