Index Catalog // ScholarsArchive@OSU

Building brand equity for unfamiliar Asian brands' entry into global markets

Creator:: Song, Sarah Sungsook
Abstract:: The purpose of this study is to fill a critical gap in brand equity literature by proposing and empirically testing a brand equity process model for unfamiliar Asian brands. Cue utilization theory (Easterbrook, 1959) and impression formation theory (Asch, 1946) were integrated to explain how extrinsic and intrinsic cues shown...
Resource Type:: Dissertation
Full Text:: towards Asian product origins have been changing in the last few decades, examining the level of

Quality driven collaborative decision making for product development under the influence of trustworthiness

Creator:: Meier, Stefan
Abstract:: The focus of this study is the effective prioritization of customer requirements in collaborative product development. The CR priorities are often retrieved by questioning and interviewing targeted customers. But the targeted customer might not always be easily questioned, because they might not always be obvious or clearly known. If customers...
Resource Type:: Masters Thesis
Full Text:: Marketing and Sales Product Procurement Resource allocation Figure 1.2 Major Aspects Contributing

Quantifying product development efforts : a methodology

Creator:: Boer, Michael R.
Abstract:: Product development efforts are extremely important to a company's success in today's global competitive business environment. Yet, these highly consequential efforts are terribly nebulous to a point that past experiences are inherently underutilized. This thesis demonstrates a methodology to quantify past product development efforts in an attempt to better utilize...
Resource Type:: Masters Thesis
Full Text:: . However, most, if not all, would agree that this process of creating a new product involves different

Manufacturing flexibility in new product development : perceptions and implications of new product performance

Creator:: Larso, Dwi
Abstract:: New product development has been considered a key success factor for today's businesses. Long term survival of many manufacturing organizations depends on how successful organizations are introducing new products to compete in existing markets or in creating new markets. Despite the importance of new product development, many manufacturing organizations face...
Resource Type:: Dissertation
Full Text:: testing the relationship between marketing and new product performance. 1.4.3 Hypothesis Three

A study of the application of lean practices to new product development processes

Creator:: Choothian, Woraruthai
Abstract:: The application of lean to new product development (NPD) processes has been claimed to generate positive impact on NPD performance. There are very few empirical studies, however, on how organizations should apply lean practices or on the exact nature of the impact of lean on NPD performance. To further understand...
Resource Type:: Dissertation
Full Text:: A Study of the Application of Lean Practices to New Product

Defining and comparing risks and success measures of the reference design process and traditional new product development processes

Creator:: Larson, Tasha M.
Abstract:: To address aggressive global competition, retain customers and increase revenue, firms are required to pursue New Product Development (NPD) projects. Ventures of this nature are risky and fail often. Numerous factors influence the survival of a project. In this research, 16 factors have been identified and selected as indicators of...
Resource Type:: Masters Thesis
Full Text:: increase revenue, firms are required to pursue New Product Development (NPD) projects. Ventures of this

Towards a guided framework for innovative engineering through the generation and evaluation stages of concept design

Creator:: Oman, Sarah Kay
Abstract:: This work proposes a framework of concept generation and evaluation that takes into consideration the benefit of creativity and innovation in current market trends. By educating engineers in how to increase creativity in concept design and assess it quantitatively, the next generation of designers will be a step ahead of...
Resource Type:: Dissertation
Full Text:: to the new revised results. Revisions to the CCA method include additional metrics that factor in

Sustainability assessment during early product development : the manufacturing case and the use case

Creator:: Seyedmahmoudighomi, Seyedhamed
Abstract:: The research explored in this thesis helps provide a better understanding of efforts that have been undertaken to more precisely calculate environmental impacts and human health risks, such as energy consumption, carbon footprint, and toxicity, to support environmental sustainability assessment of products. The work is comprised of two research objectives,...
Resource Type:: Masters Thesis
Full Text:: of a product during its life helps stakeholders and designers explore new ways to improve energy

Marketing sophistication in the forest products industry

Creator:: Han, Xiaoou
Abstract:: In the forest products business and management literature, one common categorization of different types of innovation is product innovation, process innovation and business systems innovation. Forest products companies have long placed high emphasis on process innovations, which are related to yield maximization, manufacturing efficiency and operating costs reduction. This is...
Resource Type:: Dissertation
Full Text:: wife to make a new dress. There was little need for marketing, since the typical exchange in the

Using quality function deployment to achieve a market orientation : an application with wood products companies

Creator:: Wagner, Ernesto R.
Abstract:: This document presents a new method for improving the market orientation of companies. In that regard, I developed a new Quality Function Deployment application (QFD), which compares customer needs with company competitive advantages, in order to determine those advantages that best satisfy customer wants and needs. The methodology was applied...
Resource Type:: Dissertation

ScholarsArchive@OSU

Building brand equity for unfamiliar Asian brands' entry into global markets

Quality driven collaborative decision making for product development under the influence of trustworthiness

Quantifying product development efforts : a methodology

Manufacturing flexibility in new product development : perceptions and implications of new product performance

A study of the application of lean practices to new product development processes

Defining and comparing risks and success measures of the reference design process and traditional new product development processes

Towards a guided framework for innovative engineering through the generation and evaluation stages of concept design

Sustainability assessment during early product development : the manufacturing case and the use case

Marketing sophistication in the forest products industry

Using quality function deployment to achieve a market orientation : an application with wood products companies

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