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Filtering by: Committee Member Plaza, Dwaine Subject Advertising -- Brewing industry -- United States

Dynamic issues in applied microeconomics: market performance, market structure and advertising competition

Creator:

Iwasaki, Natsuko

Abstract:

This dissertation addresses issues of oligopoly markets where advertising plays a prominent role. The first study empirically investigates the effect of advertising regulations on equilibrium consumption of an addictive commodity using U.S. cigarette industry data. The results of the first study show that the advertising regulations reduced cigarette consumption by...

Resource Type:

Dissertation