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  • Cigarette advertising, price and social welfare : empirical evidence

    Creator:
    Farr, Stephen J.
    Abstract:
    This study estimates the welfare effects of cigarette advertising using the framework posited by Becker and Murphy (1993). This model exposes previously unaccounted benefits of cigarette advertising and allows for conventional social welfare estimation by assimilating the theory of advertising into the general theory of complements. The policy implications of...
    Resource Type:
    Masters Thesis