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Filtering by: Committee Member Emerson, Patrick Remove constraint Committee Member: Emerson, Patrick Subject Advertising -- Econometric models Remove constraint Subject: Advertising -- Econometric models

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  • Essays on strategic behavior in oligopoly markets : advertising, output, and price competition

    Creator:
    Isariyawongse, Kosin
    Abstract:
    This dissertation addresses issues of strategic behavior of firms in oligopoly markets. In the first study we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We develop two models, one with vertical differentiation and another with horizontal differentiation. In the case of vertical differentiation,...
    Resource Type:
    Dissertation
    Full Text:
    all members of my doctoral committee: Dr. Carol Tremblay, Dr. Shawna Grosskopf, Dr. Patrick Emerson