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  • Essays on strategic behavior in oligopoly markets : advertising, output, and price competition

    Creator:
    Isariyawongse, Kosin
    Abstract:
    This dissertation addresses issues of strategic behavior of firms in oligopoly markets. In the first study we analyze how generic advertising affects brand advertising and firm profits in differentiated oligopoly markets. We develop two models, one with vertical differentiation and another with horizontal differentiation. In the case of vertical differentiation,...
    Resource Type:
    Dissertation
    Full Text:
    sub-game perfect Nash equilibrium. In the Crespi and Marette model, the goal of the marketing

  • Essays on the use of distance functions in empirical studies : efficiency measurement and beyond

    Creator:
    Vardanyan, Mikayel
    Abstract:
    This dissertation explores the intricacies associated with the use of distance functions in empirical studies. It focuses on the measurement of advertising efficiency and investigates the properties of the models that seek to approximate the abatement costs of socially undesirable outputs. The first manuscript is devoted to the development of...
    Resource Type:
    Dissertation
    Full Text:
    parametric model is used to test for spillovers from rival marketing and from a firm's marketing activity