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  • Just do it : an analysis of cultural factors behind the growth of Nike, Inc.

    Creator:
    Chen, Roger L.
    Abstract:
    The success of NIKE, Inc. is deemed miracle by professionals on both Wall Street and Madison Avenue. Research done in the past tends to credit the growth of NIKE, Inc. to its marketing strategies. By placing the achievement of the company in the postmodern context, this study analyzes the cultural...
    Resource Type:
    Masters Thesis
    Full Text:
    IDENTITIES . . . 49 Is NIKE Male? The Michael Jordan Phenomenon 50 CHAPTER FIVE JUST BUY IT