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  • The effect of concentrated color on student performance

    Creator:
    McKean, Doris Spears
    Abstract:
    A study of student performance in relation to concentrated color in the environment was conducted in an elementary school near Portland, Oregon. Third grade classrooms served as laboratories, with the total third grade student population of 83 students serving as subjects. The project covered a four week period of time....
    Resource Type:
    Masters Thesis
    Full Text:
    psychological factors associated with human response to color. About the same time, around 1900, Jastrow and

  • Evaluation of color change in textiles by middle-aged women

    Creator:
    Handorf, Linda Lee
    Abstract:
    The purpose of this study was to assess reactions to and opinions about color and color performance by women ages 45 to 54 years. Hypotheses were developed to test relationships and differences between both perception and acceptance of color change and: 1) the three primary colors, 2) the two methods...
    Resource Type:
    Masters Thesis
    Full Text:
    psychological and subjective function (Sheppard, 1968, p. 10). Color Deficiencies Most common theories on the

  • The impact of space and color in the physical environment on children's cooperative behavior

    Creator:
    Read, Marilyn Avonia
    Abstract:
    The purpose of this study was to determine whether changes in physical space impacted preschool children's cooperative behavior. These changes in physical space included differentiated and undifferentiated ceiling height and wall color. This study used an experimental design with subjects experiencing four conditions each. The sample consisted of 30 preschool...
    Resource Type:
    Dissertation
    Full Text:
    investigated to date. As well, the element of color has been investigated primarily in terms of psychological

  • The relation of selected physical and personality characteristics to color preferences for clothing

    Creator:
    Borror, Merna Jane
    Abstract:
    The aim of the study was to explore the possibility of relationships existing between the warmth and coolness of personal coloring, certain personality characteristics, and the choice of warmth or coolness in colors to be used for clothing. A review of the literature dealing with color preferences indicated that one...
    Resource Type:
    Masters Thesis
    Full Text:
    colors. Bullough was one of the first to investigate this aspect of color which he described as: The

  • The effect of the color scheme of a bank interior on subjects' evaluations of the bank and its employees

    Creator:
    Sferi, Rahma
    Abstract:
    Previous research suggested that unlike marketing goods, marketing services required manipulating the physical environment as well as price, promotion, production, and place. This indicates a role for interior design in the marketing strategy of a service business. Research also indicated that little was known about the effect of the different...
    Resource Type:
    Masters Thesis
    Full Text:
    ), cognition is the most important psychological concept. It is the process we use to reduce the amount of

  • Color in the work environment

    Creator:
    Ainsworth, Rebecca A.
    Abstract:
    This study examined the effect that three environmental hues had on subjects' work performance and on mood levels of anxiety, depression, and arousal in an office work environment. Pre-test post- test measurements of differences in work performance and mood levels were used to test twelve hypotheses. Work performance was measured...
    Resource Type:
    Masters Thesis
    Full Text:
    both the business and service industries. Color has been perceived as an indicator of psychological