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Filtering by: Related Items Personal Webpage Subject Consumer behavior

Factors influencing source credibility of consumer reviews : apparel online shopping

Creator:

Shin, KoEun

Abstract:

The EBM model of consumer decision making was used to guide the present study. According to this model when consumers make purchase decisions, they search for information from either internal and/or external sources. When consumers do not have enough information from internal sources, such as knowledge and experiences, they search...

Resource Type:

Masters Thesis

Full Text:

AttitudeAttitude IntentionIntention Decision Process Environmental Influences Culture Social Class Personal
The effect of reputation systems and on-line chat services on consumers' responses towards unfamiliar retailers

Creator:

Zhang, Ruirui

Abstract:

Creating effective functions in website designs that reduce consumers' anxiety in shopping online is a challenge common to most e-retailers. The present study investigated the roles of online reputation systems and instant chat services in decreasing customer perceived risk and increasing initial trust in unfamiliar e-retailers. Therefore, the reputation system...

Resource Type:

Masters Thesis
Developing effective presentation strategies for online retailers

Creator:

Yoo, Jungmin

Abstract:

The purpose of the study was to investigate practical guidelines based on empirical evidence for effective website design, including both home page and product pages. This research consists of two consecutive empirical studies. Study 1 was one factor (home page design: image- vs. text-oriented home page) between-subjects design with two...

Resource Type:

Dissertation