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Filtering by: Subject Women -- Psychology Subject Consumer behavior

Self-gifts : consumer purchases of clothing gifts for themselves

Creator:

Cristi, Marie Abigail V.

Abstract:

Little empirical research has been conducted on self-gifts as a phenomenon of consumer behavior. A review of literature demonstrated that the phenomenon of self-gifts has been studied from the conceptual aspect, such as self-gift functions. Yet, our knowledge of self-gifts still remains limited because many of the determinants of self-gifts...

Resource Type:

Masters Thesis

Full Text:

. TABLE OF CONTENTS Page INTRODUCTION 1 Purpose of the Study 4 College Women and Self-Gifts
Relationship among involvement characteristics, fashion innovativeness, and fashion opinion leadership of female college students

Creator:

Choi, Mi-Jeong

Resource Type:

Masters Thesis

Full Text:

external information search among employed women purchasers of apparel: (1) print-oriented search pattern