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  • Inshopping in rural communities : consumers' and retailers' perceptions

    Creator:
    Mullis, Katy L.
    Abstract:
    The ever changing nature of the retail industry, and the additional challenges of doing business in a rural area, mean that retailers in rural communities face a unique situation that makes them especially vulnerable to outshopping by rural consumers. Therefore the purpose of this study was to investigate factors which...
    Resource Type:
    Masters Thesis
    Full Text:
    a consumer survey in three rural Oregon communities. Retailers in those communities were also