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Filtering by: Subject Consumer behavior -- Sex differences

Online product presentation and perceived trustworthiness : the moderating role of gender

Creator:

Marshall, Kerianne

Abstract:

E-commerce is growing each year, reaching 130.1 billion in 2008 (Internetretailer.com, 2009b). Retailers have turned their attention to the online channel to discover ways to stay competitive. Yet there is still limited research on online apparel retailing, especially in online product presentation. Thus, the purpose of this study was to...

Resource Type:

Masters Thesis