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Filtering by: Subject Consumer profiling -- Public opinion

The impact of unsolicited behavioral tracking practices on consumers' shopping evaluations and attitudes toward trusted online retailers

Creator:

Jai, Tun-Min

Abstract:

The purpose of the present study is to examine consumers' privacy concerns in the online shopping context. Drawing from Social Contract Theory, the present study proposed a structure equation model to examine how consumers' evaluations of online shopping experiences (perceived benefit, risk and fairness) and attitudes (trust, moods, and repurchase...

Resource Type:

Dissertation