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  • Consumer Attitudes and Consumption Choices in the California Salmon Market

    Creator:
    Wallmo, Kristy
    Abstract:
    After decades of decline, real salmon prices paid to California fishermen have rebounded in the past few years. This recent price recovery is probably due in part to reduced availability of fresh salmon in local markets, but anecdotal evidence suggests increased product differentiation by consumers is also an important part...
    Resource Type:
    Other
    Full Text:
    from a certified (organic or sustainable) fishery; and general concerns over food safety and